24. February 2014

Business Model Wizard

Implementing Innovations Successfully in the Market

Companies like Google and Apple have dramatically demonstrated that every technological innovation also requires an appropriate business model. The choice of the right business model allows companies to prevail over their rivals and achieve a long term presence in the market. These criteria are a key success factor especially for the fast-paced software industry.

P1010842klThe Business Model Wizard is an IT-based kit for a holistic and standardized description of business models in the software industry. This prototype supports both start-ups and companies that have been active in the marketplace for some time with the design, analysis and optimization of their business models.

It addresses the strategic direction, the revenue models as well as product creation and distribution.

A link to the process level allows the consideration of current information from the business processes in order to make adjustments to the underlying business model when needed. Factors that are addressed are e.g. the strategic direction, revenue models and product creation and distribution.

                                                        

The Business Model Wizard is interfaced with information sources that enable it to take a business model‘s current and relevant information into account. Similar business models, already in the marketplace, serve therefore as a reference for the evaluation of one‘s own business model. Fed by available market data, such as industry sales, forecasts or competitive analyses, new market developments can be recognized and dynamically taken into account for the business model. To this end, semantic knowledge networks are used, which can be searched interactively at any time with the help of user-friendly visualization.

The Business Modell Wizard also contains a transformation mechanism that allows the transformation of strategic changes on the business model into operational business processes (top-down). At process level, the Business Model Wizard enables the linkage of process indicators to the current business model. Thus, a continuous monitoring of the underlying business model is enabled in order to act directly upon reaching critical thresholds (bottom-up).


participating organisations:

Conweaver

Deutsches Forschungszentrum für Künstliche Intelligenz (DFKI) GmbH

Fraunhofer Institut für Graphische Datenverarbeitung (IGD)

SAP

Software AG

TU Darmstadt


contact person:

Christina Di Valentin
Deutsches Forschungszentrum für Künstliche Intelligenz GmbH
E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Dr. Dirk Werth
Deutsches Forschungszentrum für Künstliche Intelligenz GmbH
E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.


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